I’ve travelled Italy for theatre: I learned to see the places others walk past.
Now I make them available to those who plan extraordinary weddings.
My story
I’m Francesca Chiappetta, for over fifteen years I’ve worked as a Tour Manager and Theatre Production Director: organising tours and events, coordinating productions, bringing shows to venues across Italy. Not only the big-city theatres — those too — but above all the villages, the piazzas, the courtyards of historic buildings where a performance arrives and transforms everything for one evening.
Over those years I developed an eye that few people have: I know how to read a space. How to understand the way light changes depending on the hour. Whether a place has atmosphere or not. I’ve visited ghost towns in the heart of ancient Etruria, walked through cloisters that appear on no map, discovered historic gardens hidden just a few kilometres from Rome that even Romans don’t know about.
At some point I realised this knowledge had value beyond the theatre. International couples dreaming of a wedding in Italy are looking for exactly what I know: authentic places, intimate, layered with history, far from the beaten path. And the foreign wedding planners who want to offer their clients something genuinely different need someone on the ground who really knows where to look. I’m that person.
How I work
My role is to be the local point of reference for international wedding planners who want to bring their clients to an Italy that doesn’t exist in guidebooks. I do location scouts, I evaluate venues with the eye of someone who has built sets and scenographies for years, and I provide everything needed to make an informed decision: atmosphere, logistics, seasonality, trusted local suppliers.
I work with discretion and precision. If you’re looking for a venue for an intimate wedding of twenty people in an Etruscan castle, I know exactly where to look. If you need a location for a sunset elopement in Rome that isn’t the usual viewpoint, I have the answer.
Why Lazio — and why I know these places better than anyone
Everything started with Lazio: the region where I was born and where I live, which I’ve been travelling for years, and which still surprises me.
Etruscan ruins, medieval villages, castles on volcanic lakes, historic villas, secret gardens — every time I return for a production I find something I hadn’t seen before.
From here the journey expands. Because hidden Italy doesn’t end at Lazio’s borders. There are places intact, layered, capable of giving a wedding a meaning that goes beyond extraordinary visual beauty.
I know them because I’ve lived them — not because I found them in a location database.
What I believe
Theatre taught me how to read places
Anyone who works on stage knows that space is never neutral: it has a light, an emotional temperature, a history that precedes everything else. I brought that way of seeing into the world of weddings. Every location I assess, I evaluate as if I were staging something that matters — because that’s exactly what it is.
Rarity isn’t built — it’s found
Truly extraordinary places don’t need dressing up to become special.
They already exist, often hidden, often overlooked.
My job is knowing where they are — and having the confidence to propose them.
Authenticity is worth more than perfection
A village with stone worn smooth by centuries tells a story no renovated villa can imitate.
I look for places that have a soul, not places that have a brochure.
The land deserves respect
I work with local suppliers, incredible artisans, km0 producers.
Not because it’s fashionable — because it’s the only way to offer something genuine.
A wedding that ignores the place where it happens is just an event in costume.
Every form of love deserves the right place
I welcome all forms of union, ritual, religion, and culture. The beauty of a wedding doesn’t depend on who is getting married — it depends on how true it is.
Francesca Chiappetta
Wedding Destination Specialist & Location Scout, Italy
